Real estate rental and sales have become increasingly competitive, making it harder for agents to stand out. With the rise of short-form video platforms, creative and modern content strategies might just be the key to breaking through.
Listing photos and videos are critical for attracting interested renters and buyers and can also signal the value of the property.
Today, we'll explore the tools that can help you create standout real estate content and boost your workflow efficiency at the same time.
Traditional Real Estate Shooting Methods
Smartphone Videography
Using a smartphone to shoot real estate videos is quick and convenient, but often lacks professionalism. The footage usually shows only interior spaces from limited low angles, failing to capture the full layout or surroundings of the property. What’s more, if an agent wants to narrate or explain features, they often remain off-camera—making it hard to engage viewers with a personal touch or walk-through-style presentation.
Professional Videography Services
Hiring a professional videographer can deliver high-quality results, but it comes with a hefty price tag. It also involves coordinating schedules, transporting heavy equipment, and spending significant time on setup and post-production—making it less ideal for fast-paced real estate markets or frequent listings.
360° Cameras
While 360-degree cameras can capture immersive views, they often suffer from distortion and limited field control. The ultra-wide lens can exaggerate room proportions and make properties look unnatural. Additionally, they struggle to effectively showcase the property’s exterior or highlight spatial flow in a visually appealing way.
Why Use Drones in Real Estate Videography?
Showcase the Full Property and Surroundings
Drones provide sweeping aerial views that capture not just the home itself, but also the landscaping, lot size, neighborhood, and nearby amenities. This bird’s-eye perspective gives potential buyers or renters a better sense of scale and location—something traditional photos simply can’t deliver.
Make Listings More Attractive and Competitive
High-quality drone footage instantly elevates your property listing. Smooth flyovers, cinematic angles, and dynamic movements help your property stand out on crowded platforms, ultimately attracting more views, inquiries, and offers.
Reduce Long-Term Photography Costs
Instead of relying on expensive professional crews for every listing, a drone allows agents or marketing teams to capture high-impact visuals on their own. This reduces production costs over time and increases your content output speed—especially valuable for high-volume agents.
Create Immersive Experiences for Buyers
Drones offer a storytelling tool that traditional photos and videos can’t match. With dramatic aerial footage, you can create an immersive video tour that transports viewers into the space—especially impactful for luxury properties, large estates, or remote listings where in-person visits may be limited.
Why HOVERAir is the Best Drone for Real Estate Videography?
Smart Indoor Follow Mode – Designed Specifically for Indoor Use
nlike standard drones, HOVERAir features a dedicated Indoor Follow Mode tailored for tight indoor environments. It takes off without a remote controller, intelligently follows the user through rooms, and precisely avoids obstacles along the way.
This mode allows real estate agents to walk through a property, narrate features, and showcase spaces—all while staying on camera. Plus, HOVERAir supports audio recording, so you can capture live explanations during the tour.
Learn more about indoor follow mode.
Ultra-Wide Field of View for Spacious Shots
HOVERAir offers a wider angle of view compared to most drones & mobile camera /DSLR. The X1 PROMAX, for example, supports up to a 107° field of view, while standard tools typically offer only 70–90°. This broader perspective helps rooms appear larger and more open on screen—making a big difference in how listings are perceived.
Multiple Smart Modes for Interior & Exterior Shots
In addition to indoor follow mode, HOVERAir includes several intelligent modes ideal for capturing exterior environments:
Bird's Eye: Fly directly above the property for a dramatic top-down view of the roof and lot layout.Zoom Out: Start close to the front door and automatically zoom out to reveal the entire facade and surrounding area.
Plus, with the Copilot feature in Smart Mode, you can make real-time micro-adjustments to the drone’s direction—up/down, left/right—to refine your framing. For full control, simply switch to Manual Mode to freely fly around the property and capture the perfect angles.
Crisp, High-Resolution Video
The X1 PROMAX supports up to 8K video, while the X1 PRO supports up to 4K—both delivering excellent image clarity to meet your shooting needs. Most shooting modes also support zoom, giving you more flexibility in post-production.
Easy to Use & Portable
HOVERAir drones are designed for simplicity and portability. The intuitive controls make them easy for beginners to operate, and their foldable, lightweight design means you can easily carry them in a pocket or backpack to any property location.
Weighing under 250g, they fall into the sub-250g drone category, making them easier to fly in more regions with fewer regulatory restrictions.
Vertical Shooting Mode for Social Media
In addition to traditional horizontal shooting, HOVERAir also supports vertical video mode, making it perfect for creating short-form content on platforms like Instagram Reels, TikTok, and YouTube Shorts—ideal for driving traffic and engagement.
Example Case:
Conclusion
If you're a real estate agent looking to level up your property marketing in 2025, HOVERAir offers a powerful, all-in-one solution. From aerial exteriors to narrated interior walk-throughs, it helps you create professional-quality content with minimal effort—no remote controller or bulky gear required.
In a crowded market, the right visuals can make all the difference. And with HOVERAir, standing out has never been easier.
