This week, Charleston hosts the biggest event of the USA Cycling Tour — the highly anticipated Pro Road event. As an official partner, HOVERAir is on-site to support the action and showcase how its hands-free flying cameras are changing the way athletes and fans capture the sport. Ken Huang, Chief Marketing Officer of HOVERAir, shared insights into the partnership and the future of cycling storytelling in the following interview.
What inspired your company to support this bike event?
Cycling is about freedom, movement, and pushing the limits of what’s possible—values that deeply resonate with us at HOVERAir. It’s not just about showcasing a product—it’s about becoming part of a story, one that’s written in every sprint, climb, and finish line crossed. Partnering with USA Cycling allows us to support athletes and fans in capturing those unforgettable moments from an entirely new perspective. With our hands-free flying cameras, we’re giving riders the power to relive their most epic rides—no mounts, no extra gear, just pure, cinematic storytelling. That’s incredibly exciting for us.
How does this sponsorship align with your brand values and mission?
Our mission at HOVERAir is to empower people to capture their world effortlessly and beautifully. Supporting USA Cycling aligns perfectly with that vision. We're committed to enhancing how people document and share their active lifestyles—and cycling is a natural fit. With this partnership, we’re able to promote innovation, freedom, and creativity—values that are at the core of our brand.
What role does HOVER Air Flying Camera play in outdoor or sporting events like this one?
Flying camera — especially compact, autonomous ones like the HOVERAir—play a transformative role in sports by providing immersive footage that was once difficult or impossible to capture. In events like these, our flying cameras allow athletes and fans alike to record dynamic, high-quality content from angles that elevate the entire experience. They bring every sprint, climb, and breakaway closer, offering a unique view of the action.
What excites you most about being part of this event?
We’re most excited about bringing a fresh perspective to cycling—literally. Seeing our self-flying action cameras fly alongside some of the country’s top athletes and being able to contribute to how their stories are told is incredibly rewarding. We're also thrilled to connect directly with fans and demonstrate how our hands-free cameras can change the way they capture their own rides.
Are there any specific product models or technologies you’ll be showcasing during the event?
Yes, we’ll be showcasing our latest innovations: the HOVERAir X1 PRO and PROMAX. These models are designed for effortless, cinematic capture—offering users a truly hands-free way to film their rides in stunning detail. If you’d like to take a closer look at the products, feel free to visit us at our booth or check them out online.
